<span class="Titel">2011 Worldwide Club Directory - www.penpalclubs.net</span> Signal's first WW Club Directory was issued already in the 1960's, the current wwcd is on all our websites * www.signalpenpals.net * www.worldsignal.net * www.penpalmagazine.net * www.penpalclubs.net * www.globalcollectors.net * www.lahtelaista.net * Raimo Kaarna, Purokatu 18, FI-15200 Lahti, Finland

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Year:1977
Club / Magazine:Hot Sheet - giant MO magazine - and The Money Three
Address:OUT OF BUSINESS - Lew Card, Box 392, Brea, CA 92621, USA
Country, code:US
Description:Lew Card of Brea California was one of the real Mail Order giants in 1975-1977... "The Money Three - plans 1, 2, 3" was the basic info for those wishing to make success in mail order. Just reading Lew's Get Rich by Mail, Secrects of Commission Mailing and his other ideas helped most of us to "get rich", make both ends meet, accounts balanced.
Lew did print his Hot Sheet on his own sheet fed offset press on cheap newspaper stock and used newspaper's printing ink, later he started to order the copies from professional newspaper web offset printers. September 1977 issue of the Hot Sheet included 80 pages of Mail Order ads and information. Just think of collating 40 x 5.000 sheets of light weight 9x11 circulars and stapling them ! I've done similar work with the Signal and my own printing presses, it's not nice, it's not as easy as it seems, three staples per bound, terrible waste of time and energy...
I used to advertise in the Hot Sheet and still have the checking copies from April 1976 (5.000 copies), August 1976 (6.000), September 1977 (10.000), issues 105 (30.000), 106 (30.000) and 111 (30.000).
Click the above photo of Hot Sheet, Sept 1988, and you'll be able to read the front page.
I heard from a US Mail Order trader that Lew Card died some three years ago.
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Raimo Kaarna


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