"Cowboy Up". Tuff Hedeman tells an injured Lane Frost in the movie "8 Seconds" What does "Cowboy Up" mean? "Cowboy Up" is "when you are injured or down and the prospect of doing whatever it is you're about to try is so bleak that the best you can hope for is to live through it."
Cowboy Up-Inside The Extreme World Of Bull Riding is a brand new, just released 95 minute documentary video that looks at the life of the professional bull rider outside of the arena, and other people involved in the "behind-the scenes" activities.
